Wall's x Hawker Wars: Taste of Home
Wall’s Asian Delight sought to capture the attention of the Singaporean consumer both online and offline, and showcase their new local flavours of Durian and Boba.
What we did
Nothing describes Wall’s Asian Delight better than comforting nostalgic local flavours. That’s why we conceptualized the “Taste of Home” campaign in conjunction with our newly launched card game – Hawker Wars, which highlights some of Singapore’s most iconic hawker dishes.
Using the artwork assets from Hawker Wars, we created 2 limited-edition collectible plates as premiums, only available with the purchase of Wall’s Asian Delight. The campaign was featured prominently in major supermarkets in the 2-month campaign period, with branding and visibility on fridges and freezer wraps.
