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Lifebuoy: Singapore , My Home.
During the COVID pandemic, hand sanitizers became one of our most used products of our daily lives.
Lifebuoy wanted a fun way to engage and delight the Singaporean consumer with locally relevant and contextual scenarios to be included on their signature hand sanitizer sleeves.
What we did
For a second year in a row, Lifebuoy partnered with us to feature artwork from The Singaporean Dream Card Game on their hand sanitizer sleeves. These hand sanitizers were sold and promoted at major supermarkets and stores across Singapore.
Gift with Purchase: We design an exclusive collectible tote bag and cushion covers to tie in with the overall campaign drive sales and redemptions of Lifebuoy products.
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