The Singaporean Dream: CPF Edition
The Singaporean Dream: CPF Edition is an exclusive edition of the game created in partnership with CPF Board.
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Launched as part of CPF's Ready For Life Festival 2026, the game aims to facilitate conversation across generations in Singapore, encouraging both awareness and discussions on how CPF plays a part in our lives in a fun and engaging way.
About the Partnership
We partnered with CPF Board to create an exclusive edition of The Singaporean Dream. This campaign is currently ongoing from October to November 2026, with an official launch at the CPF's Ready for Life Festival 2026.
The Singaporean Dream: CPF Edition
We worked closely with the CPF team to understand the key messages around planning for retirement, building good saving habits, CPF insurance and anti-scam measures, and brought these messages to life natively within the existing gameplay, and through newly created mechanics. Some highlights of this edition include:
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​New Personality & Dream Cards
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New Action Cards
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New CPF Account gameplay, where players can choose to save money in CPF to be protected from life events and also get benefits throughout the game.
Get your copy of The Singaporean Dream: CPF Edition at the Ready for Life Festival roadshows (roadshow details here, while stocks last!).
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This is an ongoing partnership, and more updates will follow! Read the Ready for Life Festival's opening speech from DPM Gan here.
