Lau Pa Sat x Hawker Wars: Feast for our National Pride
Hawker Wars comes to life at Lau Pa Sat for Naitonal Day 2026!
An exclusive Lau Pa Sat edition of Singapore’s favourite Hawker-themed card game anchors an action-packed celebration of local hawkers and Singapore’s food culture.
What we did
For National Day 2026, we partnered Lau Pa Sat, Singapore's most renowned hawker destinationa, to create an omnichannel marketing campaign celebrating Singapore's hawker culture, anchored by a customized Lau Pa Sat edition of Hawker Wars, and a month-long collaborative Marketing Campaign: Feast for our National Pride.
For the first time, characters from Hawker Wars came to life in Lau Pa Sat, with Mascot walkabouts that delighted visitors, activities and games at a dedicated Hawker Feast pop-up, allowing visitors and tourists alike to take part in promotional activities during the month, such as a stamp and redeem promotion that gave visitors a chance to take home exclusive Hawker Feast Plush Toys!
Beyond Lau Pa Sat, our food icons were also featured in the FairPriceGroup App's mini games for the month of August, and the Hawker Feast Plush Toys were available as prizes in a roving claw-machine pop-up across Kopitiam's food courts during the campaign period.
Check out the Campaign Video, and Press highlights!
.jpeg)
