Foodpanda x The Singaporean Dream: 2021 Booster Pack
Over the years, we've seen the rise of food deliveries, especially during the pandemic years, and behind every order is a Delivery Rider who works tirelessly to deliver our food through the rain or shine.
We wanted to include a tribute to them in "The Singaporean Dream: 2021 Booster Pack" and collaborated with foodpanda to highlight a new Delivery Rider personality.
What we did
With the Delivery Rider as one of the new Personalities in The Singaporean Dream: 2021 Booster Pack, we collaborated with Foodpanda to include their Foodpanda’s iconic pink branding as part of our booster pack to drive top-of-mind recall when Singaporeans think of ordering food delivery.
For the launch promotion, we ran a “golden ticket” style campaign where $20-50 pandamart vouchers were randomly hidden in booster packs sold exclusively on pandamart. This helped drive more new customers to the platform and encouraged existing customers to purchase the booster pack.
