We introduced 8 original designs inspired by iconic moments across Singapore during the National Day Parade season, and highlights such as the Mobile Column displays, our Red Lions, and Celebrating in the heartlands, brought to life through both physical sticker packs, and digital sticker collections for Telegram and WhatsApp.

 

Over 200,000 sticker packs were produced and distributed nationwide, amplifying engagement across NDP activations and roadshows. The initiative strengthened connections with families and communities, turning everyday moments into shared expressions of national pride.