
SG60 Sponsorship: National Day Parade 2025

As part of the SG60 celebrations, The Singaporean Dream partnered with the National Day Parade 2025 committee as an official sponsor, contributing over SGD $50,000 in sponsorship value.
What we did
We introduced 8 original designs inspired by iconic moments across Singapore during the National Day Parade season, and highlights such as the Mobile Column displays, our Red Lions, and Celebrating in the heartlands, brought to life through both physical sticker packs, and digital sticker collections for Telegram and WhatsApp.
Over 200,000 sticker packs were produced and distributed nationwide, amplifying engagement across NDP activations and roadshows. The initiative strengthened connections with families and communities, turning everyday moments into shared expressions of national pride.



