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Giordano x The Singaporean Dream: A Celebration for our Nation

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Singapore’s National Day 2022 represented something different for Singaporeans as we saw the National Day Parade come back in full force with our nation dressing up in red and white.

Following the success of our partnership in 2021, we partnered with Giordano for a second year to design "A Celebration for our Nation", an exclusive Red and White collection for Singapore’s 57th National Day.

What we did

To celebrate the return of our beloved National Day Parade, we created 3 exclusive T-shirt designs, featuring elements of the mobile column, celebrating in our heartlands, and a new look for "I LOVE SG". We also included some nods to Singapore's iconic moments of the year, from our games, including the "Magic Blue Cup", and getting a "Booster Shot".
 
Our designs were featured prominently in Giordano stores island-wide, allowing customers to experience and order the product online for offline collection/delivery.
 
This collection was also available in both junior and adult sizes, making it a hit with families who dressed up to celebrate our nation’s big day.

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