Leveraging our iconic artwork style, we put a twist on the “I LOVE SG” National Day T-shirt.

Our Giordano collection featured 2 National Day designs and 5 designs from our card game, The Singaporean Dream: The New Normal.
 
Pioneering an offline-to-online model, our designs were featured prominently in Giordano stores islandwide, allowing customers to experience and order the product online for offline collection or delivery.
 
This T-shirt collection was available in both junior and adult sizes, making this collection a hit with families who dressed up to celebrate our nation’s big day.