Giordano x Hawker Wars: Join the Hawker Club!
One could argue that eating should be considered Singapore’s national sport, so much so that we should be able to join our own clubs to represent how much we love our food!
That is the inspiration behind our Hawker Wars collaboration with Giordano as part of our year-long partnership.
What we did
Tapping into Singaporean’s love for food and leveraging the artwork from our card game, Hawker Wars, we designed a collection titled “Join the Hawker Club” featuring 4 exclusive designs with a humourous twist inviting Singaporeans to choose the “club” such as the “Add Rice Club” or the “Dapao club” that resonated most with them.
This collection was a success, particularly with younger audiences such Gen Z, allowing Giordano to tap into and reach a new audience.
Our designs were featured prominently in Giordano stores island-wide, allowing customers to experience and order the product online for offline collection/delivery.
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