Giordano x The Singaporean Dream: Lunar New Year Collection
Each Lunar New Year, those who celebrate often look for a brand-new CNY outfit to bring in the good luck for the year ahead. This is why we’ve partnered with Giordano to bring a Lunar New Year collection to our fans.
What we did
As part of our 3-year partnership with Giordano, we designed a collection of fun and humorous T-shirt designs to highlight all the best parts of Lunar New Year in Singapore – Getting lucky (Huat ah!), receiving angpows, tossing lohei and eating too many pineapple tarts.
As this T-shirt collection was available in both junior and adult sizes, we saw lots of families who dressed up in our matching T-shirts as they went about their festive visiting.
Our designs were featured prominently in Giordano stores island-wide, allowing customers to experience and order the product online for offline collection/delivery.
