Far East Malls: "Let's Go Singapore" Mall Branding & Activations
2021 was a challenging year in Singapore. With National Day around the corner, Far East Malls wanted a fun a creative way to invite shoppers back to their malls, bringing exciting deals and encouraging shoppers to celebrate their personal achievements while supporting local businesses.
What we did
What we did: With the message of encouraging Singaporeans to press on in these trying times, we created the campaign around the big idea of ‘Let’s Go Singapore’.
Leveraging the different characters from The Singaporean Dream and elements from Far East Malls, we created a integrated marketing campaign, across physical spaces and within the Far East Malls shopFarEast mobile app.
The Singaporean Dream Mall Takeover – We created a key visual featuring flagship Far East Malls, characters, and icons that represented Singaporeans from all walks of life. Leveraging iconic Singaporean personalities such as the Micro-influencer and the Child prodigy from our game, we were able to clearly segment and highlight Far East Mall’s multiple key tenants and promotional deals.
Our artwork and branding were featured in larger-than-life proportions in 14 malls across Singapore including flagship malls such as Orchard Central, Clark Quay Central, Square 2 and West Coast Plaza.
The campaign was also featured across digital spaces, including banners and promotions through Far East Mall’s shopFarEast mobile app.
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