Wall's Asian Delight x Hawker Wars
Conceptualisation, Licensing, Artwork
Wall’s Asian Delight boasts of local flavours like Durian and Boba tea (yum) and they sought to drive sales and capture the attention of the Singaporean consumer both online and offline.
What we did: Nothing describes Wall’s Asian Delight better than comforting nostalgic local flavours. That’s why we conceptualized the “Taste of Home” campaign in conjunction with our newly launched card game – Hawker Wars, which highlights some of Singapore’s most iconic hawker dishes.
Using the artwork assets from Hawker Wars, we created 2 limited-edition collectible plates as premiums, only available with the purchase of Wall’s Asian Delight. The campaign was featured prominently in major supermarkets in the month of July, with campaign branding on fridges and freezer wraps.
What we did: Nothing describes Wall’s Asian Delight better than comforting nostalgic local flavours. That’s why we conceptualized the “Taste of Home” campaign in conjunction with our newly launched card game – Hawker Wars, which highlights some of Singapore’s most iconic hawker dishes.
Using the artwork assets from Hawker Wars, we created 2 limited-edition collectible plates as premiums, only available with the purchase of Wall’s Asian Delight. The campaign was featured prominently in major supermarkets in the month of July, with campaign branding on fridges and freezer wraps.
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