Uniqlo UTme! X The Singaporean Dream: The New Normal
Licensing, Conceptualisation, Artwork
2020 was an ~unprecendent~ year for all of us. Uniqlo wanted to give Singaporeans a unique way to commemorate the year, help drive footfall into their flagship outlet in Orchard Central, and highlight UTme!, their in-store print-on-demand capability.
What we did: In conjunction with the launch of The Singaporean Dream: The New Normal, we licensed the use of some of our most relevant icons for 2021 to be included as part of Uniqlo’s UTme! Design library. We also partnered with Uniqlo to create 2 commissioned designs highlighting the “Singaporean Uniform” and the versatility and ubiquity of the famous (and insanely comfortable) Uniqlo T-shirt.
What we did: In conjunction with the launch of The Singaporean Dream: The New Normal, we licensed the use of some of our most relevant icons for 2021 to be included as part of Uniqlo’s UTme! Design library. We also partnered with Uniqlo to create 2 commissioned designs highlighting the “Singaporean Uniform” and the versatility and ubiquity of the famous (and insanely comfortable) Uniqlo T-shirt.
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