Giordano Print4U X The Singaporean Dream
Licensing, Artwork
The "National Day T-shirt" - OOTD of choice for Singaporeans on 9th of August. Giordano, with their yearly national day collection, was looking to highlight their recently launched print-on-demand service, Print4U, and to boost their e-commerce marketplace sales.
What we did: Leveraging our iconic artwork style, we put a twist on the usual “I LOVE SG” National Day T-shirt. Our Giordano collection featured 2 National Day designs and 5 designs from our card game, The Singaporean Dream: The New Normal.
Pioneering an offline-to-online model, our designs were featured prominently in Giordano stores island-wide, allowing customers to experience and order the product online for offline collection/delivery.
This T-shirt collection was available in both junior and adult sizes, making this collection a hit with families who dressed up to celebrate our nation’s big day.
What we did: Leveraging our iconic artwork style, we put a twist on the usual “I LOVE SG” National Day T-shirt. Our Giordano collection featured 2 National Day designs and 5 designs from our card game, The Singaporean Dream: The New Normal.
Pioneering an offline-to-online model, our designs were featured prominently in Giordano stores island-wide, allowing customers to experience and order the product online for offline collection/delivery.
This T-shirt collection was available in both junior and adult sizes, making this collection a hit with families who dressed up to celebrate our nation’s big day.
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Image source: Ripple Sim
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Image source: Zoe Raymond Tan
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