Foodpanda x The Singaporean Dream: 2021 Booster Pack
Conceptualisation, Artwork
Over the last 2 years, we can all agree that we’ve definitely seen the rise of food deliveries, and behind every order is a Delivery Rider who works tirelessly to deliver our food through the rain or shine. We wanted to include a tribute to them in our The Singaporean Dream 2021 Booster Pack.
What we did: With the Delivery Rider as one of the new Personalities in our TSD 2021 Booster Pack, we collaborated with Foodpanda to include their Foodpanda’s iconic pink branding as part of our TSD 2021 Booster Pack to drive top-of-mind recall when Singaporeans think of ordering food delivery.
For the launch promotion, we ran a “golden ticket” style campaign where a $50 pandamart vouchers was hidden at random in decks sold exclusively on pandamart. This helped drive more new customers to the platform and encouraged existing customers to purchase the TSD 2021 Booster Pack.
What we did: With the Delivery Rider as one of the new Personalities in our TSD 2021 Booster Pack, we collaborated with Foodpanda to include their Foodpanda’s iconic pink branding as part of our TSD 2021 Booster Pack to drive top-of-mind recall when Singaporeans think of ordering food delivery.
For the launch promotion, we ran a “golden ticket” style campaign where a $50 pandamart vouchers was hidden at random in decks sold exclusively on pandamart. This helped drive more new customers to the platform and encouraged existing customers to purchase the TSD 2021 Booster Pack.
