Far East Malls x The Singaporean Dream
Licensing, Conceptualisation, Artwork
2021 has been a challenging year for Singapore. With Singapore’s National Day around the corner, Far East Malls wanted to find ways to bring exciting deals across their malls, encouraging shoppers to celebrate their personal achievements while supporting local tenants.
What we did: With the message of encouraging Singaporeans to press on in these trying times, we created the campaign around the big idea of ‘Let’s Go Singapore’. Leveraging on the different characters from The Singaporean Dream and elements from Far East Malls, we formed a multi-faceted campaign, with both in-mall and in-app visibility.
TSD Mall Takeover – Our artwork and branding were featured in larger-than-life proportions in 14 malls across Singapore including key malls such as Orchard Central, Clark Quay Central, Square 2 and West Coast Plaza.
In-App Promotions – We also highlighted the campaign and promotions through Far East Mall’s shopFarEast app.
Use of The Singaporean Dream Characters – Leveraging the iconic Singaporean personalities such as the Micro-influencer and the Child prodigy from our game, we were able to clearly segment and highlight Far East Mall’s multiple key tenants and promotional deals.
What we did: With the message of encouraging Singaporeans to press on in these trying times, we created the campaign around the big idea of ‘Let’s Go Singapore’. Leveraging on the different characters from The Singaporean Dream and elements from Far East Malls, we formed a multi-faceted campaign, with both in-mall and in-app visibility.
TSD Mall Takeover – Our artwork and branding were featured in larger-than-life proportions in 14 malls across Singapore including key malls such as Orchard Central, Clark Quay Central, Square 2 and West Coast Plaza.
In-App Promotions – We also highlighted the campaign and promotions through Far East Mall’s shopFarEast app.
Use of The Singaporean Dream Characters – Leveraging the iconic Singaporean personalities such as the Micro-influencer and the Child prodigy from our game, we were able to clearly segment and highlight Far East Mall’s multiple key tenants and promotional deals.